Master
Become a Google Ads expert and learn how to run profitable PPC campaigns, generate leads and scale businesses with advanced advertising strategies.
Course Highlights
- 18+ Google Ads Modules
- Real Campaign Setup
- Conversion Tracking
- Advanced Bidding Strategies
- Freelancing & Client Projects
Complete Google Ads Course Curriculum
Master Google Ads from beginner to advanced level with real campaign strategies.
- What is PPC Advertising
- Google Ads ecosystem
- How Google Ads works
- Ad auction system
- CPC, CPM, CPA concepts
- Google Ads account structure
- Creating a Google Ads account
- Billing setup
- Account structure (Campaign → Ad Group → Ads)
- Linking Google Ads with Google Analytics
- Conversion setup basics
- Understanding search intent
- Keyword types (Broad, Phrase, Exact)
- Negative keywords
- Using Google Keyword Planner
- Competitor keyword analysis
- Creating search campaigns
- Campaign settings
- Budget allocation
- Location targeting
- Language targeting
- Creating effective ad groups
- Keyword grouping strategy
- Single keyword ad groups (SKAG)
- Ad relevance optimization
- Writing powerful ad headlines
- Description optimization
- Call-to-action techniques
- Emotional vs logical ad copy
- Ad relevance score
- Sitelink extensions
- Callout extensions
- Structured snippet extensions
- Call extensions
- Location extensions
- What is Google Display Network
- Display campaign setup
- Audience targeting
- Banner ads strategy
- Placement targeting
- YouTube ads types
- Video campaign creation
- Audience targeting for YouTube
- Skippable vs non-skippable ads
- What is remarketing
- Creating remarketing audiences
- Dynamic remarketing
- Display remarketing campaigns
- What is conversion tracking
- Google Tag installation
- Website conversion tracking
- Lead tracking
- Sales tracking
- Linking Google Analytics
- Understanding campaign performance
- Traffic analysis
- Conversion analysis
- What is Quality Score
- Improving CTR
- Landing page optimization
- Ad relevance
- Manual CPC
- Enhanced CPC
- Target CPA
- Target ROAS
- Maximize conversions
- Improving CTR
- Reducing CPC
- Improving conversion rate
- Negative keyword optimization
- Landing page structure
- Conversion optimization
- Call-to-action placement
- A/B testing basics
- Smart campaigns
- Performance Max campaigns
- Automated bidding strategies
- AI-driven ad optimization
- Managing client campaigns
- Creating Google Ads reports
- Pricing PPC services
- Getting clients from Fiverr / Upwork
- Local Lead Generation Ads
- Running ads for local businesses
- Google Maps ads strategy
- E-commerce Google Shopping Ads
- Product feed setup
- Merchant Center integration
- Agency-level PPC dashboards
- ROI reporting
Career Opportunities After Google Ads Course
Work On Real Google Ads Projects
During the course you will run real Google Ads campaigns, analyze data, optimize ads and manage advertising strategies used by professional PPC experts.
Google Search Ads Campaign
Create and manage high-converting search campaigns targeting customer intent keywords.
Keyword Research Strategy
Research profitable keywords and analyze competition to build effective Google Ads campaigns.
Display Ads Campaign
Design banner ads and launch display campaigns targeting specific audiences across websites.
YouTube Ads Campaign
Create video ads and run YouTube campaigns to generate brand awareness and leads.
Remarketing Campaign
Retarget visitors who interacted with your website using advanced remarketing strategies.
Campaign Performance Analysis
Analyze campaign data and optimize ads for better CTR, conversions and ROI.
Google Shopping Ads
Set up product feeds and run shopping ads for e-commerce businesses.
Campaign Optimization
Improve campaign performance by optimizing bids, ads and landing pages.